EP62 - Beyond the beach: Strategic multifamily investing in Florida

22 May 2025

Marc Hershberg, Managing Partner and CEO at Topaz Capital, joins us to unpack the real story behind Florida’s multifamily market. While headlines tend to spotlight Florida’s coastal glamour, Marc takes us beyond the beach by highlighting why inland markets, workforce housing, and Class B assets are where the smart money is headed. We discuss the strategic importance of inland geography, the philosophy of "market-first, deal-second", the risks of climate-driven insurance volatility, and how foreign capital is approaching the Sunshine State.

Tune in for a grounded, forward-looking conversation you won't want to miss.

Resources Mentioned:

Marc Hershberg

Topaz Capital Group

Email us

Key moments

• 00:58 Mark Hershberg's early real estate journey

• 02:33 Launching Topaz Capital: Opportunities and challenges

• 05:32 Topaz Capital's current operations and strategy

• 08:43 Investment focus: Workforce housing in Florida

• 11:10 Recent deals and investment strategies

• 13:00 The 1031 Exchange platform

• 15:08 Florida's multifamily market: Risks and opportunities

• 25:29 Foreign investment and local knowledge

• 28:01 Using data analytics for investment decisions

• 29:09 Outlook for multifamily investments