EP62 - Beyond the beach: Strategic multifamily investing in Florida
22 May 2025
Marc Hershberg, Managing Partner and CEO at Topaz Capital, joins us to unpack the real story behind Florida’s multifamily market. While headlines tend to spotlight Florida’s coastal glamour, Marc takes us beyond the beach by highlighting why inland markets, workforce housing, and Class B assets are where the smart money is headed. We discuss the strategic importance of inland geography, the philosophy of "market-first, deal-second", the risks of climate-driven insurance volatility, and how foreign capital is approaching the Sunshine State.
Tune in for a grounded, forward-looking conversation you won't want to miss.
Resources Mentioned:
Key moments
00:58 Mark Hershberg's early real estate journey
02:33 Launching Topaz Capital: Opportunities and challenges
05:32 Topaz Capital's current operations and strategy
08:43 Investment focus: Workforce housing in Florida
11:10 Recent deals and investment strategies
13:00 The 1031 Exchange platform
15:08 Florida's multifamily market: Risks and opportunities
25:29 Foreign investment and local knowledge
28:01 Using data analytics for investment decisions
29:09 Outlook for multifamily investments
This week's guest and host
Marc Hershberg
Managing Partner and CEO
Topaz Capital Group
Cole Perry
Associate Director of Research
